New identities, same cafes
Great news! Brûleries Faro is updating the packaging for the coffees featured on the show Entrée Principale. The packaging will now feature two new endorsers: André Robitaille and Hugo Girard. Coffee lovers can continue to enjoy their favorite coffee while also supporting the Centre Philou and the CHUS Foundation, to which a portion of the proceeds from coffee sales will be donated.
The same recipes, but with a new look.
With the success of our products and the project with our customers over the past few years, we have seen the positive impact we can make; that's why we want to continue. We believe that all businesses have a duty to get involved to the best of their ability.
Thus, each of these cafes will support a cause by donating a portion of its profits: the Philou Centre, a non-profit organization offering specialized services to children with multiple disabilities, including respite stays, summer camps and various development programs, as well as the CHUS Foundation, a non-profit organization that acts as a privileged partner in the advancement and development of the Fleurimont Hospital and the Hôtel-Dieu de Sherbrooke.
With a simple and modern design, Brûleries Faro aims to reflect the continuity of its product lines while adding a touch of originality. For this project, Gaspard Agence, with whom we have worked for several years, proposed the illustration style, giving the packaging a look that is both playful and familiar.
“The challenge of illustration is to make something complex as simple as possible,” says Félix Bourdon , art director at Gaspard . “You have to capture the essence of the person without resorting to caricature, while maintaining a beautiful aesthetic.”
The recipes, however, will always be the same, namely that of the Costa Rica Tarrazu cooperative for light to medium roast and the Costa Rica Tarrazu cooperative for dark roast.
A coffee that makes you feel good
Since being part of a community and making a living from local commerce comes with responsibilities, Social involvement is an essential value for us. on the same level as sustainable development.
“We don’t save lives, but we want to participate in the work of organizations like the Philou Centre and the CHUS Foundation so they can achieve their goals. The response to Entrée Principale’s products and the project has been very positive, and we’ve seen the positive impact we can have; that’s why we’re continuing. We believe that all businesses have a duty to get involved to the best of their ability. For us, it’s natural and gives meaning to our work to develop a project like this. ”
— Maxime Fabi, General Manager at Brûleries Faro.
After 3 years of partnership with the Centre, $ 20,322.39 has been raised thanks to the adapted courtyard for these young people.
“I am very pleased with the tailor-made partnership we have developed with André Robitaille and Brûleries Faro, a creative Quebec company with human values, to support the most vulnerable children. It is wonderful to see that the sale of coffee has a concrete impact on the happiness of young people who now have access to a courtyard specially adapted for them, where they can enjoy the fresh air and the pleasure of playing outside. ”
— Diane Chênevert, Founder and General Manager of the Philou Centre .
“Projects like this are invaluable to our organization. It ’s a new way for us to raise funds and contribute to the continuous improvement of healthcare services offered to the Eastern Townships population, from birth to end of life.”
— Martin Clermont, Executive Director of the CHUS Foundation.
"There's something special about working on socially-oriented projects. It's all the more inspiring to work on mandates that resonate with our own convictions. We are happy to put our strategic creativity at the service of the community."
— Francis Lacas, creative director at Gaspard.
