Our baristas around the world: South Korea

With over 100,000 cafes and an average weekly consumption of 12.3 cups, South Korea has become one of the fastest-growing coffee-drinking countries in the world. In fact, Koreans now drink more coffee than they eat kimchi!

During the 2000s, several major chains opened their doors and became incredibly popular with South Koreans; so you won't be surprised to find them on every street corner, wherever you are. The Coffee Bean, Holly's, Tom N Toms, and the ubiquitous Starbucks, which many also call "Bakwi Bene," a nickname referring to Bakwi Boelle (바퀴벌레), the Korean word for cockroach, are among the chains you'll find there.

For some time now, however, interest has shifted towards a richer coffee experience, and independent coffee shops have gained popularity. Seoul alone boasts a multitude of hidden gems with unique décor, relaxed atmospheres, and a wide selection of premium coffee. Anthracite Coffee Roasters , Coffee Libre , and Fritz Coffee Company are just a few of the capital's best spots.

With the frenetic pace of life of the inhabitants of this city that never sleeps, it goes without saying that coffee is an integral part of the culture: it helps to better cope with busy schedules, offers a certain respite and allows one to savor a profusion of aromas more delicious than the next.

During my stay in the South Korean capital, I got to know each neighborhood better through the cafes I frequented. Even so, it would have taken me forever to try them all! I found real comfort there; inspiring places where Seoul life took on a whole new dimension and where locals gathered, even if only for a few minutes, to take a break and connect.

Ultimately, I found a most interesting coffee culture in South Korea: synonymous with pleasure and relaxation, coffee is not just an energy drink, but a way of life.